Title: Know your audience. Headshot: Lauri Jordana (Hispanic Marketing expert)

Editorial: Know Y’all’s Audience

Discovering the nuances of your intended audience is key to crafting messaging and ultimately landing language that truly connects with your audience.

A title that says "Let the game begin!". Reading time: 8 min. Listening time: 10 min.

Editorial: Let the Game Begin!

It may be the most polarizing series on Netflix, but Squid Game quickly surpassed even Bridgerton—and Lupin. Part 1 (from France) and Money Heist (or Casa de Papel, from Spain), before that—as the most-streamed series on the platform, globally.